A digital illustration shows two men shaking hands, with contrasting expressions: the man on the left looks angry, while the man on the right is smiling. Between them is a large blue testosterone symbol. Above them, bold text reads,

Testosterone: The Misunderstood Hormone That Follows the Social Rules

More testosterone, more aggression?

Thatโ€™s what most people think, testosterone has a lousy reputation. Wrongly so. For example, giving someone testosterone does not make them more aggressive. So, what does testosterone really do?

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Testosterone makes you do whatever boosts your social status.

And this depends on the rules: If status comes from winning, testosterone makes you competitive. But, amazingly, if status depends on being nice to others, testosterone makes you ๐—ป๐—ถ๐—ฐ๐—ฒ๐—ฟ!

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Now, what happens when you succeed and climb the social ladder?

One, testosterone level goes up. Two, your brain becomes more sensitive to testosterone. And what is the consequence of that? You do even more of what you did to succeed, you ๐—ด๐—ฒ๐˜ ๐—ต๐—ผ๐—ผ๐—ธ๐—ฒ๐—ฑ.

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In the words of oligarch Mikhail Khodorkovsky, when in wild capitalist Russia of the early 1990s he was asked whether he was greedy: โ€œNot so much at the beginning, but now all the more.โ€ Our brain is like the soccer coach on the touch line shouting: You got it, now keep going!

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What does this tell us for corporate ๐˜๐—ฟ๐—ฎ๐—ป๐˜€๐—ณ๐—ผ๐—ฟ๐—บ๐—ฎ๐˜๐—ถ๐—ผ๐—ป๐˜€?

When you establish the right rules, testosterone will help you. If you want to boost prosocial behavior, make proof of helping others a formal component of your staff appraisal process. As the MBB consulting firms do.